Take home valuable educational content
We are thrilled to have two of our educational sessions selected as part of Holiday Showcase’s exceptional line-up of content!
They Are Young: They’ll Set the World on Fyyy-errr
Wednesday, 11/29 at 2:45 PM
So, your association wants to attract younger members? But it keeps doing things the same way and hoping for different results? It’s time to break free from the cycle of simply repackaging memberships, journal subscriptions, education, and conferences and events. Associations need to look closely at what potential younger members really want and how they’re already behaving. In their world where TikTok, Netflix, and DoorDash dominate, associations are expecting the next generation to conform to the way “it’s always been done” instead of approaching these challenges with curiosity and creativity. This is not a “let’s understand generational differences” session nor is it a tired retreading of old ideas. This session is a chance to gain a fresh perspective and discover solutions that may be uniquely applied to your association.
Jay Daughtry, M.Ed., Client Engagement & Content Creation, Fonteva & Protech
Megan Drumm, CAE, Marketing Director, American Academy of Orthopaedic Surgeons
Dana Anaman, Vice President, Membership and Affiliate Services, PIA National
Stacey Williams, Maplewood Media Partners